Doug Belshaw’s newsletter, “Thought Shrapnel”, is always a happy read, but this week it was fatter and happier than usual. What does that mean? More dopamine, I suppose, inspired by the distraction factor of all the goodies Doug packs into his newsletter.
I also produce a newsletter. It takes about 30 minutes a day to make it. I don’t put it in the same league as Belshaw’s. I have 28 subscribers and Doug has 1524. I enjoy writing and publishing mine. I usually have 4-8 links. “Thought Shrapnel” had 35.
That is just too rich. It’s so rich it might be noise. It has made me wonder, “If I am going to produce a curated digital space like a newsletter, then I am obligated to narrowcast a coherent signal.” In other words, as my son says when playing video games on line, “Less yackin’, more hackin'” Less is more.
Here is a complete archive of Belshaw’s newsletter links from above using Webrecorder.io, a tool for creating high-fidelity recordings of the web. Just below is one of the pages from that webrecording.
The Webrecording is over 100 MB. Belshaw’s newsletter is only 3.5 MB. Is one of these better than another for generating a useful broadcast. Is every call for attention just over the line at this point? I suppose what this means is that I am going to try including signficantly fewer items in my newsletter just to see how it ‘feels’ to me and my few, but fine audience members.