Faux Transparency: the Clarity that Fogs the Mind

Ran across the concept of “fake transparency” in this article. Gluten free water. file-20170824-18734-g7730j.jpg

Gluten-free, GMO-free and 100 percent vegan. ericlefrancais/Shutterstock.com

The food labeling craze coupled with banner headlines about the dangers of gluten, genetically modified organisms (GMOs) and hormones are leading to increasingly absurd results.

For example, you can now buy “premium” water that’s not only free of GMOs and gluten but certified kosher and organic. Never mind that not a single drop of water anywhere contains either property or is altered in any way by those designations.

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