Ran across the concept of “fake transparency” in this article. Gluten free water.
Gluten-free, GMO-free and 100 percent vegan. ericlefrancais/Shutterstock.com
For example, you can now buy “premium” water that’s not only free of GMOs and gluten but certified kosher and organic. Never mind that not a single drop of water anywhere contains either property or is altered in any way by those designations.