It’s called Smore and it creates flyers with a social media twist. This is one of those tools you want your club to use or your or your school or your church. It takes a common form as its template–the flyer–and then shows how you can use it in the Webbed-up world. It has social media connections (especially Facebook), is embeddable (scroll below), has analytics, allows for video and audio (would be very effective is used with augmented reality app like Aurasma), is printable, and is published to its own web page. It also has badges and looks to have a gamification element to it as well. It really is a cross between a flyer and a newsletter–a flyletter?–and seems to live in the both virtual and physical realms quite happily. It costs $59 for teachers, but I am using the freebie edition.
Thanks to Richard Byrne for the heads up on this here.