Nancy Duarte advises us how to be more “audience aware” for presentations. I especially like the “before/after” image whose graphic intelligence quotient has been raised. I, also, love the iceberg feel of her writing–lots of cred lurking below the surface.
How Experts Can Help a General Audience Understand Their Ideas
By following these three rules, you can translate what you know into words and concepts that will feel meaningful — and applicable — to a lay audience.
Use metaphors to make jargon accessible.
Minimize the content on your slides.
Communicate less material.